https://aier-xu.com aier Fri, 06 Mar 2026 09:10:11 +0000 https://aier-xu.com en https://aier-xu.com/work Mon, 23 May 2022 07:56:32 +0000 aier https://aier-xu.com/work https://aier-xu.com/drawings Tue, 24 May 2022 14:00:16 +0000 aier https://aier-xu.com/drawings i make bite sized animations to escape from work when i really don’t want to work. i illustrate with ipad and animate with adobe animate.and my dream is to be a published children’s book artist before i die. follow @llsptnk on instagram for more thank you for your support ︎︎. click to watch the full clips ︎ https://aier-xu.com/Ford-China-Wild-At-Heart Fri, 06 Mar 2026 09:10:11 +0000 aier https://aier-xu.com/Ford-China-Wild-At-Heart FORD: WILD AT HEART As a nation where "car culture" is still a new phenomenon, we told the emotional story of how this generation of Chinese people was raised by wheels, fell in love with vehicles, and finally embraced the kind of wildness they had always belonged to, together with Ford. <img width="938" height="614" width_o="938" height_o="614" data-src="https://freight.cargo.site/t/original/i/e0d5df91f7f03ab50d78eea9f72994a7a928ff955702fea9532d36ef8fee773c/ford-gif-8.gif" data-mid="245681914" border="0" src="https://freight.cargo.site/w/938/i/e0d5df91f7f03ab50d78eea9f72994a7a928ff955702fea9532d36ef8fee773c/ford-gif-8.gif" /><img width="938" height="614" width_o="938" height_o="614" data-src="https://freight.cargo.site/t/original/i/59cf00c9b365e40bfb884b6504df6b600333f3ebc4507c0eac6307d7741e5e8d/ford-gif-7.gif" data-mid="245681913" border="0" src="https://freight.cargo.site/w/938/i/59cf00c9b365e40bfb884b6504df6b600333f3ebc4507c0eac6307d7741e5e8d/ford-gif-7.gif" /> <img width="938" height="614" width_o="938" height_o="614" data-src="https://freight.cargo.site/t/original/i/d417edba07c5a457114ea3a389a2ced8b3e8b567c8846aa441861acc918ba346/ford-gif-xx.gif" data-mid="245681918" border="0" src="https://freight.cargo.site/w/938/i/d417edba07c5a457114ea3a389a2ced8b3e8b567c8846aa441861acc918ba346/ford-gif-xx.gif" /> <img width="938" height="614" width_o="938" height_o="614" data-src="https://freight.cargo.site/t/original/i/9b86d3d23ed814317b423d38e2357f1286aedea98ef885ef31bfde73b412c4a0/ford-gif-x.gif" data-mid="245681917" border="0" src="https://freight.cargo.site/w/938/i/9b86d3d23ed814317b423d38e2357f1286aedea98ef885ef31bfde73b412c4a0/ford-gif-x.gif" /> Director: RÉALITÉRole: Creative Director ︎&nbsp;Prev Next ︎ ︎︎︎&nbsp; https://aier-xu.com/Apple-Glad-I-Met-You Mon, 25 Sep 2023 06:41:19 +0000 aier https://aier-xu.com/Apple-Glad-I-Met-You Apple: Glad I Met You A girl, a talking dog, and a meticulously thought out scheme make up this heartwarming tale about finding family. Apple joins forces with director Bai Xue for an imaginative blend of cinematography and stop-motion to usher in 2026 Chinese New Year. Shot on iPhone 17 Pro Director: Bai XueRole: ACD ︎&nbsp;Prev Next ︎ ︎︎︎&nbsp; https://aier-xu.com/Heytea-Butt-on-the-run Mon, 30 May 2022 08:01:57 +0000 aier https://aier-xu.com/Heytea-Butt-on-the-run HEYTEA:BUTT ON THE RUN Story of a poor office man got his precious butt run away from him because the butt was just so sick of being sticked on the office chair the whole entire day. The office man had to won his butt's heart back. This is a brand film for Heytea, the most popular milktea brand in China who believes in the power of inspiration and creativity. ︎ Film ︎ <img width="2919" height="1633" width_o="2919" height_o="1633" data-src="https://freight.cargo.site/t/original/i/f9742bde2a766280b1937939afa08808f3a06b5e2b3ea92e917ea7a23e54aafc/Screenshot-2025-03-05-at-20.22.57.png" data-mid="227687059" border="0" src="https://freight.cargo.site/w/1000/i/f9742bde2a766280b1937939afa08808f3a06b5e2b3ea92e917ea7a23e54aafc/Screenshot-2025-03-05-at-20.22.57.png" /><img width="692" height="374" width_o="692" height_o="374" data-src="https://freight.cargo.site/t/original/i/604fdbc79961e62a2c6662ec6c1e1995323e1bb6fb820f2002f3669249b42c9d/Mar-05-2025-20-33-40.gif" data-mid="227687737" border="0" src="https://freight.cargo.site/w/692/i/604fdbc79961e62a2c6662ec6c1e1995323e1bb6fb820f2002f3669249b42c9d/Mar-05-2025-20-33-40.gif" /> <img width="2953" height="1764" width_o="2953" height_o="1764" data-src="https://freight.cargo.site/t/original/i/e89dfb838c34b502cd75030106bad3f0d5cfedf715d4bd0ce612b35b79133a08/Screenshot-2025-03-05-at-20.20.56.png" data-mid="227687066" border="0" src="https://freight.cargo.site/w/1000/i/e89dfb838c34b502cd75030106bad3f0d5cfedf715d4bd0ce612b35b79133a08/Screenshot-2025-03-05-at-20.20.56.png" /> <img width="2993" height="1686" width_o="2993" height_o="1686" data-src="https://freight.cargo.site/t/original/i/3104591853e0f2d86b2417679f617e2a4e1522d833c990b2bf03c88cdf341969/Screenshot-2025-03-05-at-20.21.14.png" data-mid="227687053" border="0" src="https://freight.cargo.site/w/1000/i/3104591853e0f2d86b2417679f617e2a4e1522d833c990b2bf03c88cdf341969/Screenshot-2025-03-05-at-20.21.14.png" /> <img width="3002" height="1696" width_o="3002" height_o="1696" data-src="https://freight.cargo.site/t/original/i/7d8fd103ac3acfbf31f922216d88e2bcb94b72184a106d6ecab382b610dabaad/Screenshot-2025-03-05-at-20.21.56.png" data-mid="227687064" border="0" src="https://freight.cargo.site/w/1000/i/7d8fd103ac3acfbf31f922216d88e2bcb94b72184a106d6ecab382b610dabaad/Screenshot-2025-03-05-at-20.21.56.png" /> ︎ Key Visuals ︎ <img width="5327" height="3001" width_o="5327" height_o="3001" data-src="https://freight.cargo.site/t/original/i/c43208791a6f6b0799de718a3105b829397b6ab58b64b35db2aac5471fe57f73/illustration-kv-digital_kv3-horx2-10-.jpg" data-mid="144020405" border="0" src="https://freight.cargo.site/w/1000/i/c43208791a6f6b0799de718a3105b829397b6ab58b64b35db2aac5471fe57f73/illustration-kv-digital_kv3-horx2-10-.jpg" />(Except for sitting on office chairs, your butt also can be used to stand, walk, dance, run, jump, kick, lie down, or roll on the ground. Stay Inspired.)<img width="5335" height="3001" width_o="5335" height_o="3001" data-src="https://freight.cargo.site/t/original/i/f2330d16c4f892e773665383bc372c8c03e6c0093904f6400413d3ee10328a46/illustration-kv-digital_kv6-horx2-21-.jpg" data-mid="144020410" border="0" src="https://freight.cargo.site/w/1000/i/f2330d16c4f892e773665383bc372c8c03e6c0093904f6400413d3ee10328a46/illustration-kv-digital_kv6-horx2-21-.jpg" />(Eyes weren't originally designed for reading PPTs. Stay Inspired.) <img width="5334" height="3001" width_o="5334" height_o="3001" data-src="https://freight.cargo.site/t/original/i/de65eae8be1484d2e038d8003157002f68a181568f8edf71b82b85f6b6094937/photo-kv-digital_kv1-horx2-1-.jpg" data-mid="144021706" border="0" src="https://freight.cargo.site/w/1000/i/de65eae8be1484d2e038d8003157002f68a181568f8edf71b82b85f6b6094937/photo-kv-digital_kv1-horx2-1-.jpg" />(Type as if you’re a panist. Not a robort. Stay Inspired.) <img width="5335" height="3001" width_o="5335" height_o="3001" data-src="https://freight.cargo.site/t/original/i/ad8d5252672daa8fe6c923502cfc9d1f39c7d7ca84d191312e78d7a85fc72b2d/illustration-kv-digital_kv2-horx2-5-.jpg" data-mid="144020403" border="0" src="https://freight.cargo.site/w/1000/i/ad8d5252672daa8fe6c923502cfc9d1f39c7d7ca84d191312e78d7a85fc72b2d/illustration-kv-digital_kv2-horx2-5-.jpg" />(There are 1307 bookstores, 450 galleries and 143 museums in Shanghai. Stay Inspired.) <img width="5335" height="3001" width_o="5335" height_o="3001" data-src="https://freight.cargo.site/t/original/i/6b7f6325a82645d68f7cb32d63175319496c6e87d5beb94bcd927e0a9fc0152e/illustration-kv-digital_kv5-horx2-17-.jpg" data-mid="144020409" border="0" src="https://freight.cargo.site/w/1000/i/6b7f6325a82645d68f7cb32d63175319496c6e87d5beb94bcd927e0a9fc0152e/illustration-kv-digital_kv5-horx2-17-.jpg" /> (There are 1090 gardens, 338 cinemas and 278 galleries in Shenzhen. Stay Inspired.) <img width="5335" height="3001" width_o="5335" height_o="3001" data-src="https://freight.cargo.site/t/original/i/89711360d170fede40018819a172a7be459bd7ee65487734085adb8d512b33bb/illustration-kv-digital_kv1-horx2-1-.jpg" data-mid="144020402" border="0" src="https://freight.cargo.site/w/1000/i/89711360d170fede40018819a172a7be459bd7ee65487734085adb8d512b33bb/illustration-kv-digital_kv1-horx2-1-.jpg" />(Love 996. Hate 996. Life is more than just 996. Stay Inspired.) Film Director: Terri TimelyRole: ACD ︎ Prev Next ︎ ︎︎︎ &nbsp; https://aier-xu.com/Nike-Beijing-99-2 Sun, 29 May 2022 09:47:04 +0000 aier https://aier-xu.com/Nike-Beijing-99-2 NIKE: BEIJING 99 Beijingers talk a lot. Non-Beijingers say they’re full of shit. We created a campaign that stood with Beijing. Saying their brags are promises. And that everyone should “Believe a Beijinger.” The heart of the campaign was&nbsp;Beijing 99,&nbsp;a month-long basketball tournament that found and ranked the best 99 basketball players in Beijing. An opportunity for every over-confident, trash-talking Beijinger t prove they are as good as they say they are.&nbsp; <img width="2500" height="1251" width_o="2500" height_o="1251" data-src="https://freight.cargo.site/t/original/i/a169a513dad284f044995c63b93019457e15f7e6907a9c95c8f833855248263d/99-Jerseys-Basketball-Master-RGB-01-1.jpeg" data-mid="143961175" border="0" src="https://freight.cargo.site/w/1000/i/a169a513dad284f044995c63b93019457e15f7e6907a9c95c8f833855248263d/99-Jerseys-Basketball-Master-RGB-01-1.jpeg" />We designed and created 99 one-of-a-kind jerseys. Ranked 1-99. The only way you could get one was to win one at the tournament. <img width="2000" height="1403" width_o="2000" height_o="1403" data-src="https://freight.cargo.site/t/original/i/3e4b5eb7e36d5720e1e9e3d0b6924fa365594134f4bf5755a861d8751a2c2afd/2.jpeg" data-mid="143947590" border="0" src="//freight.cargo.site/w/2000/q/75/i/3e4b5eb7e36d5720e1e9e3d0b6924fa365594134f4bf5755a861d8751a2c2afd/2.jpeg" style="width: 533.7364px; height: 374.416085px; display: none;"> <img width="2042" height="1356" width_o="2042" height_o="1356" data-src="https://freight.cargo.site/t/original/i/b6fea03a6235ed97817a2d7e1ee6e0d27d6c64ccaf4580605843f1988984c13f/blue.jpeg" data-mid="143961180" border="0" src="https://freight.cargo.site/w/1000/i/b6fea03a6235ed97817a2d7e1ee6e0d27d6c64ccaf4580605843f1988984c13f/blue.jpeg" /> <img width="2046" height="1356" width_o="2046" height_o="1356" data-src="https://freight.cargo.site/t/original/i/27a07764e65c68b363643b98c9b534c87827c413d8afa82af8b1e780c6820db4/red.jpeg" data-mid="143961186" border="0" src="https://freight.cargo.site/w/1000/i/27a07764e65c68b363643b98c9b534c87827c413d8afa82af8b1e780c6820db4/red.jpeg" /> <img width="2046" height="1356" width_o="2046" height_o="1356" data-src="https://freight.cargo.site/t/original/i/0defbeddb35654449bc79461243229eefb8204426afc6a5e5b0707511a1b3625/purple.jpeg" data-mid="143961185" border="0" src="https://freight.cargo.site/w/1000/i/0defbeddb35654449bc79461243229eefb8204426afc6a5e5b0707511a1b3625/purple.jpeg" /> <img width="2046" height="1354" width_o="2046" height_o="1354" data-src="https://freight.cargo.site/t/original/i/ed3be738a27a4fedceacfc6568df00570029962c44d22802a86cc3d678f8bccf/green.jpeg" data-mid="143961181" border="0" src="https://freight.cargo.site/w/1000/i/ed3be738a27a4fedceacfc6568df00570029962c44d22802a86cc3d678f8bccf/green.jpeg" /> The jersey design was inspired by an ancient military ranking system fromthe Ming and Qing dynasties. Rank badges featured different mythical animals and were embroidered on robes. Each rank was a different animal and color. The Emperor wore a golden robe with a dragon. Traditional Chinese portrait painting served as the basis for our OOH design. These paintings were reserved for military and cultural leaders. The elite. <img width="2500" height="656" width_o="2500" height_o="656" data-src="https://freight.cargo.site/t/original/i/e08b8c347674cc435f2f1830cbd2ff31bcac2dfd0f7d9c88fc2922c7f9699bf2/kings.jpeg" data-mid="143961182" border="0" src="https://freight.cargo.site/w/1000/i/e08b8c347674cc435f2f1830cbd2ff31bcac2dfd0f7d9c88fc2922c7f9699bf2/kings.jpeg" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/4f423bd1b29a2bb28bad01253e5a0e14f11d0a374925d57ec8ee81192054f9df/Jerseys.002.jpeg" data-mid="143961306" border="0" src="https://freight.cargo.site/w/1000/i/4f423bd1b29a2bb28bad01253e5a0e14f11d0a374925d57ec8ee81192054f9df/Jerseys.002.jpeg" /><img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/bccc1f8ed6c1d04c48b08b0bd703f578e651ab387e05620f8835c15f2edb0226/Jerseys.005.jpeg" data-mid="143961307" border="0" src="https://freight.cargo.site/w/1000/i/bccc1f8ed6c1d04c48b08b0bd703f578e651ab387e05620f8835c15f2edb0226/Jerseys.005.jpeg" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/069703cdfdd19f5513094c523cc7e2549573ca89ef26d450b913e98d93892977/Jerseys.008.jpeg" data-mid="143961309" border="0" src="https://freight.cargo.site/w/1000/i/069703cdfdd19f5513094c523cc7e2549573ca89ef26d450b913e98d93892977/Jerseys.008.jpeg" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/eb0df4ac465522e99512d66e0915dcc28067a45c9796a9bcf032a97794dbe119/Jerseys.010.jpeg" data-mid="143961312" border="0" src="https://freight.cargo.site/w/1000/i/eb0df4ac465522e99512d66e0915dcc28067a45c9796a9bcf032a97794dbe119/Jerseys.010.jpeg" /><img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/f5bc698384d7a21fe59c2116b6466646bc28d9af1ef6c20db100377b094ac0c6/Jerseys.007.jpeg" data-mid="143961308" border="0" src="https://freight.cargo.site/w/1000/i/f5bc698384d7a21fe59c2116b6466646bc28d9af1ef6c20db100377b094ac0c6/Jerseys.007.jpeg" /><img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/a5a8995760c29af30b900fb2a22b9dd2db50f673964db8961ec9ecf8ee8a4f73/Jerseys.009.jpeg" data-mid="143961311" border="0" src="https://freight.cargo.site/w/1000/i/a5a8995760c29af30b900fb2a22b9dd2db50f673964db8961ec9ecf8ee8a4f73/Jerseys.009.jpeg" /> The tournament took place over the course of four weekends. Thousands participated. The top 99 players at any point played in their respective jerseys, indicating their rank. Making the jerseys not just trophies, but a wearable ranking system.<img width="2298" height="998" width_o="2298" height_o="998" data-src="https://freight.cargo.site/t/original/i/85a9a426caf92d5a9dcb9d64c1c39354060bd0efec23bfad4c2cc219ce8545b3/stage.jpeg" data-mid="143961187" border="0" src="https://freight.cargo.site/w/1000/i/85a9a426caf92d5a9dcb9d64c1c39354060bd0efec23bfad4c2cc219ce8545b3/stage.jpeg" /> <img width="750" height="501" width_o="750" height_o="501" data-src="https://freight.cargo.site/t/original/i/d4f87a5cbfa6f843835b6ee1e3ce38d89b8edf0ede99373d19cb563f3ce0d844/WechatIMG1294.jpeg" data-mid="143961188" border="0" src="https://freight.cargo.site/w/750/i/d4f87a5cbfa6f843835b6ee1e3ce38d89b8edf0ede99373d19cb563f3ce0d844/WechatIMG1294.jpeg" /> <img width="984" height="554" width_o="984" height_o="554" data-src="https://freight.cargo.site/t/original/i/7dae32556a9d5f379465e16f21eaa42384e351bb44debc69a25ceb376c631f50/BJ99-news-2.gif" data-mid="143957801" border="0" src="https://freight.cargo.site/w/984/i/7dae32556a9d5f379465e16f21eaa42384e351bb44debc69a25ceb376c631f50/BJ99-news-2.gif" /> <img width="984" height="554" width_o="984" height_o="554" data-src="https://freight.cargo.site/t/original/i/1c2320fb0af8c3306a8550839b2764675415234e47d0eb7643724cb437d4538a/bj-99-news-1.gif" data-mid="143961519" border="0" src="https://freight.cargo.site/w/984/i/1c2320fb0af8c3306a8550839b2764675415234e47d0eb7643724cb437d4538a/bj-99-news-1.gif" /> <img width="384" height="384" width_o="384" height_o="384" data-src="https://freight.cargo.site/t/original/i/4597d51801b61bcd84f6eaab75e44515889d7e7f8a8c829c2d03f527c300fd9f/Projection-Timelapse.gif" data-mid="143962396" border="0" src="https://freight.cargo.site/w/384/i/4597d51801b61bcd84f6eaab75e44515889d7e7f8a8c829c2d03f527c300fd9f/Projection-Timelapse.gif" /> <img width="750" height="522" width_o="750" height_o="522" data-src="https://freight.cargo.site/t/original/i/31b24cba6139fb58f6f967ecff5f2449483b288506696d44995f2bcef590def9/9P0A9959.jpeg" data-mid="143961567" border="0" src="https://freight.cargo.site/w/750/i/31b24cba6139fb58f6f967ecff5f2449483b288506696d44995f2bcef590def9/9P0A9959.jpeg" /> <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/54af0541412eebd8d69740e0c8d9f075f72412f543cf9e133f00fb9e1073533c/WechatIMG1296.jpeg" data-mid="143961191" border="0" src="https://freight.cargo.site/w/750/i/54af0541412eebd8d69740e0c8d9f075f72412f543cf9e133f00fb9e1073533c/WechatIMG1296.jpeg" /> <img width="750" height="602" width_o="750" height_o="602" data-src="https://freight.cargo.site/t/original/i/2c87a4f9ed3cb72d9a1ff2fa587f1399b4bb82d75f0beaa7f607f90554d00fa6/IMG_6838.jpeg" data-mid="143962489" border="0" src="https://freight.cargo.site/w/750/i/2c87a4f9ed3cb72d9a1ff2fa587f1399b4bb82d75f0beaa7f607f90554d00fa6/IMG_6838.jpeg" /> <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/18297d0e4f2b7e705455b10381e45122fd3428550fc8c8c4202a13d3b4b3f238/30e5ecc97f64eaafacfa8f64c314c6d.jpeg" data-mid="143962391" border="0" src="https://freight.cargo.site/w/1000/i/18297d0e4f2b7e705455b10381e45122fd3428550fc8c8c4202a13d3b4b3f238/30e5ecc97f64eaafacfa8f64c314c6d.jpeg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/eabffa0c4b24192b9eda42eb9e8db455413b723edb86eaf165b9b7ebf6649372/Projection.jpeg" data-mid="143962392" border="0" src="https://freight.cargo.site/w/1000/i/eabffa0c4b24192b9eda42eb9e8db455413b723edb86eaf165b9b7ebf6649372/Projection.jpeg" /> <img width="2302" height="944" width_o="2302" height_o="944" data-src="https://freight.cargo.site/t/original/i/de86f0049a08f4d2780ac61cbfc05ce5b04dec0c8026f671b341a35dc7b460d9/ooh.jpeg" data-mid="143961183" border="0" src="https://freight.cargo.site/w/1000/i/de86f0049a08f4d2780ac61cbfc05ce5b04dec0c8026f671b341a35dc7b460d9/ooh.jpeg" /> <img width="2290" height="1414" width_o="2290" height_o="1414" data-src="https://freight.cargo.site/t/original/i/69960aa65061b91eae518a14a585bcf478c4dfe39f34f9c930e4dc0fcc02d58b/ooh2.jpeg" data-mid="143961184" border="0" src="https://freight.cargo.site/w/1000/i/69960aa65061b91eae518a14a585bcf478c4dfe39f34f9c930e4dc0fcc02d58b/ooh2.jpeg" /> ANDY’S: GOLDTHE ONE SHOW: SILVERD&amp;AD: BRONZECLIO’S: GRAND CLIO Role: Copywriter ︎ Prev Next&nbsp; ︎ ︎︎︎ &nbsp; https://aier-xu.com/Nike-Road-to-Paris Wed, 05 Mar 2025 08:25:36 +0000 aier https://aier-xu.com/Nike-Road-to-Paris NIKE PARIS OLYMPICS:&nbsp; WINNING IS EVERYTHING If you don't want to win, you've already lost. For athletes, Winning is Everything. During the Paris Olympic, we built an around-the-clock quick strike team in the W+K Shanghai office, we were able to capture each moment of glory and turn it into content to galvanize future generations. <img width="1439" height="1055" width_o="1439" height_o="1055" data-src="https://freight.cargo.site/t/original/i/e6d1c2b7e8b6237c3244a2e592202f175758fa3394f04a57cd7ede90a6335fdd/Untitled.001.jpeg" data-mid="227676609" border="0" src="https://freight.cargo.site/w/1000/i/e6d1c2b7e8b6237c3244a2e592202f175758fa3394f04a57cd7ede90a6335fdd/Untitled.001.jpeg" /><img width="1880" height="830" width_o="1880" height_o="830" data-src="https://freight.cargo.site/t/original/i/467f0f6f9e50a1850679b53b64a829750643d90fa209291df0a0a0120968d2d2/Untitled.001-copy.jpeg" data-mid="227676870" border="0" src="https://freight.cargo.site/w/1000/i/467f0f6f9e50a1850679b53b64a829750643d90fa209291df0a0a0120968d2d2/Untitled.001-copy.jpeg" /><img width="1785" height="804" width_o="1785" height_o="804" data-src="https://freight.cargo.site/t/original/i/e33ad77d8e5963c58f573418c845a34c10ade2513f5f7dad38f64b51cd6415ee/Untitled.001-copy-2.jpeg" data-mid="227676938" border="0" src="https://freight.cargo.site/w/1000/i/e33ad77d8e5963c58f573418c845a34c10ade2513f5f7dad38f64b51cd6415ee/Untitled.001-copy-2.jpeg" /> Role: Creative Director &amp; Writer ︎&nbsp;Prev Next ︎ ︎︎︎&nbsp; https://aier-xu.com/Nike-REACTLAND-2 Sat, 28 May 2022 13:54:55 +0000 aier https://aier-xu.com/Nike-REACTLAND-2 NIKE: REACTLAND Nike launched their new React Running shoe which is soft, bouncy &amp; light, but how can we get consumers to experience them all in a 3 minute trailing experience? We made “Reactland”, an in-store immersive game where shoppers would run on a treadmill and become the heroes of a game. Players would control an avatar of themselves running through a fantastic land populated with soft clouds, bouncy springs, light pillows and other fun elements to present the benefit of the shoes. After the experience, players would receieve a 10 second video of themselves running through ‘Reactland’ to share on social media with friends. The game was originally installed in Beijing, Shanghai, Chengdu and Guangzhou where 48% of players, bought the shoes. It was later adapted for Berlin and Dubai markets with new animations. ︎&nbsp;BBC News&nbsp; ·&nbsp; Washington Post <img width="1000" height="530" width_o="1000" height_o="530" data-src="https://freight.cargo.site/t/original/i/da2cf6fd2dc977efdbbe5dd9d205267cbb41774dad079b699eef810e123a60aa/KVtest10_1000-1.jpeg" data-mid="143907824" border="0" src="https://freight.cargo.site/w/1000/i/da2cf6fd2dc977efdbbe5dd9d205267cbb41774dad079b699eef810e123a60aa/KVtest10_1000-1.jpeg" /> <img width="1620" height="1080" width_o="1620" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fa718bafe72df61b84bcc7d96018ea2b24e49bc40e8d61fd4a330f6d3c1e8096/TK-REACTLAND-POSTER.jpeg" data-mid="143907640" border="0" src="https://freight.cargo.site/w/1000/i/fa718bafe72df61b84bcc7d96018ea2b24e49bc40e8d61fd4a330f6d3c1e8096/TK-REACTLAND-POSTER.jpeg" /> <img width="748" height="352" width_o="748" height_o="352" data-src="https://freight.cargo.site/t/original/i/8ca916e3b80615b20e95696924ce7fdba86d74b6fe9cb56185fa71d0bf5aa274/FIN.gif" data-mid="143908020" border="0" data-scale="75" src="https://freight.cargo.site/w/748/i/8ca916e3b80615b20e95696924ce7fdba86d74b6fe9cb56185fa71d0bf5aa274/FIN.gif" /> （Just me and my avatar hitting the finish line!） <img width="834" height="604" width_o="834" height_o="604" data-src="https://freight.cargo.site/t/original/i/848d7f3c5d21616d8bd700dc642803de9150e8ba2036544f199f730f85423f29/reactlandgif.gif" data-mid="143907617" border="0" data-scale="74" src="https://freight.cargo.site/w/834/i/848d7f3c5d21616d8bd700dc642803de9150e8ba2036544f199f730f85423f29/reactlandgif.gif" /> <img width="678" height="378" width_o="678" height_o="378" data-src="https://freight.cargo.site/t/original/i/5860062919e66a129860b7e0c3ce4415ddce1365449d25f023b81562899ce0ac/reactland-news.gif" data-mid="143907631" border="0" data-scale="100" src="https://freight.cargo.site/w/678/i/5860062919e66a129860b7e0c3ce4415ddce1365449d25f023b81562899ce0ac/reactland-news.gif" /> Clio Sports: Gold (Experiential)Clio Sports: Silver (Innovation)Clio Sports: Silver (Branded Entertainment)ADFEST: Silver (Branded Entertainment)One Show: Merit (Branded Entertainment)D&amp;AD: Shortlist (Retail Experiential)FWA: People's Choice Award 2018 Role: Creative ︎&nbsp; Prev Next&nbsp;︎ ︎︎︎ https://aier-xu.com/IKEA-Godzilla-Baby-2 Sun, 29 May 2022 14:16:11 +0000 aier https://aier-xu.com/IKEA-Godzilla-Baby-2 IKEA: GODZILLA BABY In this music video for IKEA, we gave some iconic Beijing rock stars a gigantic baby to show how overwhelming it can feel to bring a new life into your home. Newborn babies are bundles of joy, but the arrival of a child always brings new challenges to a family. After the baby moves in, suddenly the family home feels a lot smaller and a lot messier. Thanks to IKEA, our lovely parents soon find a way to live happily and effortlessly together with this little cute troublesome. The film stars Beijing rockers New Pants and features an adapted version of one of their head-bobbing hit songs: Stop asking me what is Disco.&nbsp;We worked closely with the band to rewrite the lyrics, but this time from a baby’s perspective. I’m personally a big fan of New Pants so this is really a dream-comes-true project to me. <img width="852" height="466" width_o="852" height_o="466" data-src="https://freight.cargo.site/t/original/i/2fc5760fb5d38f19ea94c0c558eafd52d9df02ccc7055030213a80498245f0b3/BABYGIF3.gif" data-mid="143964656" border="0" data-scale="65" src="https://freight.cargo.site/w/852/i/2fc5760fb5d38f19ea94c0c558eafd52d9df02ccc7055030213a80498245f0b3/BABYGIF3.gif" /><img width="768" height="398" width_o="768" height_o="398" data-src="https://freight.cargo.site/t/original/i/cfbb29216a57abdee0ca0ebf4b05bba31eac741c8083c2ca0ead270734bfaeaf/babygif2.gif" data-mid="143964924" border="0" data-scale="65" src="https://freight.cargo.site/w/768/i/cfbb29216a57abdee0ca0ebf4b05bba31eac741c8083c2ca0ead270734bfaeaf/babygif2.gif" /> <img width="768" height="398" width_o="768" height_o="398" data-src="https://freight.cargo.site/t/original/i/a63895ef3600c665191323344b577349ae1411885b07ec9ff4d96ecc6ccd7882/babygif.gif" data-mid="143964921" border="0" data-scale="65" src="https://freight.cargo.site/w/768/i/a63895ef3600c665191323344b577349ae1411885b07ec9ff4d96ecc6ccd7882/babygif.gif" /> We also made a fun paid WeChat Moment ad with the idea “The Godzilla Baby is too big to fit in the media spot”, showing giant Godzilla Baby coming out of the frame and triggering people to click and watch our film and see more information about the IKEA’s home furnishing plan. The ad is selected as 2020 Top 10 WeChat Moment Ads, as voted by 381,000 consumers. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="322" height="638" width_o="322" height_o="638" data-src="https://freight.cargo.site/t/original/i/7ba54306cfc77fc8b7611114beb4da715c0b264b62767519aed8ffed81bed0b5/wechatmomentad.gif" data-mid="143964494" border="0" data-scale="61" src="https://freight.cargo.site/w/322/i/7ba54306cfc77fc8b7611114beb4da715c0b264b62767519aed8ffed81bed0b5/wechatmomentad.gif" /> <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/61776bd7bc1703f73073bbc2d356f8d9064e745aaa7cdd7d98176a70139ac54f/pasted-image.png" data-mid="143964939" border="0" data-scale="56" src="https://freight.cargo.site/w/1000/i/61776bd7bc1703f73073bbc2d356f8d9064e745aaa7cdd7d98176a70139ac54f/pasted-image.png" /> <img width="2262" height="1696" width_o="2262" height_o="1696" data-src="https://freight.cargo.site/t/original/i/1ddbbb4f11b86af42be882382b917086752a54e78271a12220c7c8443cd5cac9/Screen-Shot-2022-05-30-at-12.19.25-AM.png" data-mid="143973490" border="0" data-scale="74" src="https://freight.cargo.site/w/1000/i/1ddbbb4f11b86af42be882382b917086752a54e78271a12220c7c8443cd5cac9/Screen-Shot-2022-05-30-at-12.19.25-AM.png" /> (Just a normal photo of me &amp; my team &amp; New Pants &amp; creepy giant babies.) Director: Adam Liu Role: Creative, Song Writter, Babysitter ︎ Prev Next&nbsp;︎ ︎︎︎ &nbsp; https://aier-xu.com/Nike-Click-Click-Click-2 Sun, 29 May 2022 15:36:58 +0000 aier https://aier-xu.com/Nike-Click-Click-Click-2 NIKE: CLICK TO EXERCISE As part of the “Shanghai’s Never Done” campaign, we created a series of fun vignettes encouring viewers to click the video and get exercising. (Uncle) (Muscle Man) (Winning Speech) (Skate Boi) <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e373a361d65340c4407fa5054e26e85f2bd8e2979d5211e47951ddaa1b177ffc/IMG_1962.JPG" data-mid="143972457" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/e373a361d65340c4407fa5054e26e85f2bd8e2979d5211e47951ddaa1b177ffc/IMG_1962.JPG" /> Director: Josh King Role: Creative &amp; Production Crew ︎ Prev Next ︎ ︎︎︎