NIKE PARIS OLYMPICS: 
WINNING IS EVERYTHING

If you don't want to win, you've already lost. For athletes, Winning is Everything. During the Paris Olympic, we built an around-the-clock quick strike social team in the W+K Shanghai office, we were able to capture each moment of glory and turn it into content to galvanize future generations. Driving massive engagement across Chinese social media, these posts inspired millions and restored the brand’s focus on elite athleticism.